Privacy policy

1. Introduction

Beauty Bridge Group (“we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we collect, use, share, and protect your information when you visit beautybridgegroup.com, place an order, apply for a wholesale account, create an account, or otherwise interact with our services.

By using our website, you agree to the practices described in this Privacy Policy.

2. Information We Collect

Information you provide directly

  • Name, billing address, shipping address, email address, and phone number.
  • Payment and transaction information.
  • Account login details if you create an account.
  • Order history and customer service communications.
  • Business, professional license, resale, or wholesale eligibility information when applying for a wholesale account.

Information collected automatically

  • IP address, browser type, device information, operating system, pages visited, and time spent on our website.
  • Cookies and similar technologies used to remember preferences, maintain your shopping cart, improve website performance, and understand how visitors use our site.

Information from third parties

  • Order and payment confirmations from payment processors.
  • Shipping and delivery information from carriers and fulfillment providers.
  • Information provided by services used to prevent fraud, verify transactions, or operate our online store.

3. How We Use Your Information

We use your information to:

  • Process and fulfill orders, payments, returns, and refunds.
  • Arrange shipping and provide delivery updates.
  • Create and manage customer accounts.
  • Review and manage wholesale applications and professional accounts.
  • Communicate important order and account information.
  • Respond to customer service inquiries.
  • Send promotional offers, product updates, restock alerts, and marketing communications when you have opted in.
  • Improve our website, products, services, and customer experience.
  • Detect and prevent fraud, unauthorized transactions, and misuse of our services.
  • Comply with applicable legal, tax, accounting, and regulatory obligations.

4. Legal Basis for Processing (GDPR)

For visitors in the European Union or United Kingdom, where applicable, we may process personal information based on the following legal grounds:

  • Contract – to process purchases, payments, deliveries, returns, and other services you request.
  • Legal obligation – to comply with tax, accounting, fraud prevention, and other legal requirements.
  • Consent – for marketing communications and certain non-essential cookies or tracking technologies.
  • Legitimate interest – to improve our website, operate our business, provide customer service, and protect against fraud and security threats.

5. Cookies and Tracking Technologies

We may use cookies and similar technologies to:

  • Remember your shopping cart and website preferences.
  • Keep customers signed into their accounts.
  • Understand how visitors navigate and use our website.
  • Analyze website performance and traffic.
  • Measure the effectiveness of advertising and marketing campaigns.
  • Provide more relevant content and advertising.

Our website may use analytics, advertising, and e-commerce technologies provided by third-party service providers.

You may disable or restrict cookies through your browser settings. However, some website features may not function properly if certain cookies are disabled.

6. Third-Party Services We Use

We may share necessary personal information with trusted third-party providers that help us operate Beauty Bridge Group, including:

  • E-commerce Platform: Services used to operate our online store, checkout, and customer accounts.
  • Payment Processors: Securely process credit cards, digital wallets, and other approved payment methods.
  • Shipping Providers: Process, ship, track, and deliver customer orders.
  • Email & Marketing Providers: Send newsletters, restock notifications, promotions, and other communications to customers who have opted in.
  • Analytics & Advertising Providers: Help measure website traffic, customer activity, and marketing effectiveness.
  • Fraud Prevention & Security Providers: Help identify suspicious activity and protect transactions.
  • Professional Service Providers: Accounting, legal, technology, and other providers necessary to operate our business.

These providers are permitted to access personal information only as necessary to provide their services and are expected to handle information in accordance with applicable privacy and security requirements.

7. Data Retention

We keep personal information only for as long as reasonably necessary to:

  • Fulfill the purposes described in this Privacy Policy.
  • Process and maintain customer orders and accounts.
  • Manage wholesale and professional customer relationships.
  • Resolve disputes and customer service issues.
  • Prevent fraud and protect our business.
  • Meet applicable legal, tax, accounting, and regulatory requirements.

When personal information is no longer required, it may be securely deleted, anonymized, or otherwise handled in accordance with applicable law.

8. Your Privacy Rights

For EU/UK Residents:

Depending on applicable law, you may have the right to:

  • Access personal information we hold about you.
  • Correct inaccurate or incomplete information.
  • Request deletion of your personal information.
  • Restrict or object to certain processing activities.
  • Withdraw consent at any time where processing is based on consent.
  • Request portability of certain personal information.

For U.S. Residents:

Depending on your state of residence and applicable privacy laws, you may have rights to:

  • Request information about the personal data we collect.
  • Request access to or correction of your personal information.
  • Request deletion of eligible personal information.
  • Opt out of certain uses of personal information for targeted advertising where applicable.

Beauty Bridge Group does not sell personal information for monetary compensation.

To submit a privacy request, contact sales@beautybridgegroup.com. We may need to verify your identity before completing certain requests.

9. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

Our website and payment services may use SSL encryption, secure checkout technology, and other industry-standard security measures.

However, no method of online transmission or electronic storage can be guaranteed to be completely secure. Customers are responsible for keeping account passwords and login credentials confidential.

10. International Transfers

If you access Beauty Bridge Group from outside the United States, your personal information may be transferred to, stored, or processed in the United States or other countries where our service providers operate.

Privacy laws in those locations may differ from the laws in your country. Where required, we take reasonable measures to protect personal information transferred internationally in accordance with applicable law.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, services, technology, or legal requirements.

Any updated version will be posted on this page with a revised effective date. We encourage customers to review this Privacy Policy periodically.

12. Contact Us

If you have questions about this Privacy Policy, how we handle your personal information, or would like to exercise your privacy rights, please contact:

Beauty Bridge Group
Email: sales@beautybridgegroup.com